Helped A Sports Themed Jewelry Store Improve Their Return On Google Ads, While Also Increasing Sales Volume
Summary:
This actually the second store of one of our clients. They decided to trust us with their first store – Infinity Collection while trusting another service provider for this one. After 3 months with both providers, they decided to take this store to us as well, due to the results we’ve achieved. u
Situation:
- Previous agency could not turn the account arround and they continue to lose money on their ads
- Bad account structure and communication, the business owner has no clarity on what is going on with the campaigns
- As shown below -> 1.6x ROAS, while we need above 2.5x to break even and above 3x to start making profits
Approach:
- Complete account restructuring
- Applied smart bidding strategies
- Focused the budgets properly toward the best performers
- Optimized negatives lists and product titles
Results:
- Just in a couple of months, we were much above the target return we had and even slowly scaling the account.
- The revenue increased more than 3 times, while the profitability more than doubled
- Provided clear and concise reports together with some actionable business insights to the owner
