Spend decreased by 50%, while the volume of sales and revenue increased, skyrocketing the ROAS from 1.55x to 4.66x
Summary:
A customized jewelry store struggled with Google Ads and lost money monthly! We’ve restructured their account, put the proper account structure in place, and meticulously improved product feeds, campaign settings, etc. Results: they achieved over 4x return on their ad spend and are well in the profitable range.
Situation:
- Overspending on ads, without getting good returns
- Account in a mess, with no proper structure, naming conventions, and proper settings
Approach:
- Restructure the whole account
- Split campaigns by performance
- Use the proper bidding strategies
- Optimize product titles and descriptions
- Utilize automation and daily optimization
- Lower bids or pause on unprofitable keywords and products
Results:
- Decreased wasted spending by 50%
- Increased sales from 11K to 16K
- Optimized the CPC
- Improved reporting and transparency
After:
