Summary:
US-based Home Decor brand heavily relying on organic growth decided that they want to go into Paid Ads more and increase their business further. Check out how we helped them.
Situation:
- No paid advertising running
- Small budget to get started with
- Already selling on different platforms like Amazon and Etsy, and we wanted to bring those clients directly to us instead
Approach:
- After a couple of meetings, we established the need to start with Google Ads and particularly Google Shopping as the main channel to get started on paid advertising
- We focused mainly on the best selling products in the beginning and slowly expanded to other categories
- Started with a solid structure and a comprehensive negatives list to minimize wasted spend
Results:
- In just a couple of months, we were already very profitable and doing a good volume of sales
- 4.21x ROAS, a monthly increase in sales volume to the whole store
