13k Sales Increase And +66% In Profitability Under 30 Days For Ecom Brand In The Footwear Niche
Summary:
Online footwear company running campaigns in over 30 countries reached out and requested help with their ads because their account was messy and not profitable. We could bring them into the profitable range without losing volume in just 1 month.
Situation:
- ROAS under the profitable range – losing thousands of dollars weekly
- Multiple agencies and freelancers tried but could not get things to improve
- Complexity: operating in more than 30 countries, 100s of campaigns in the account
Approach:
- Focused on the highest spending campaigns and countries to stop
the ‘bleeding’
- Restructured parts of the account to eliminate complexity
- Daily management of the account to make sure all of the changes we do are leading to positive results
- Shopping feed optimizations
Results:
- In just 1 month, we’ve been able to get back in the profitable range of ROAS
- Increased sales while decreasing cost
- Put a proper structure in place, which is easily manageable and scalable
- Helped with website improvement suggestions, which led to more conversions on all channels, not just Google Ads
